In this issue: Spring 2019
To Be Wed(fuly)
Caroline Creidenberg (BS, BA 2017) wasn’t daydreaming as she sat in class thinking about weddings and working on her business plan. She was laying the groundwork for Wedfuly, an organization that she launched in November 2017 to provide an easier and cheaper way to plan a wedding.
“I always knew I would start my own company,” said Creidenberg, who graduated in 2017 with dual degrees in computer science and German studies. The surprise was that she did it so quickly after graduation. Creidenberg began working on her business idea while taking Professor of the Practice Stephen Haag’s class, “From Idea to First Dollar Sale.”
“DU taught me—and, specifically, that class taught me—it doesn’t hurt to go try,” Creidenberg said. “That class was so great because we’re not going out there to build the new Facebook or raise millions of dollars. We’re just trying to see if we throw this out and have fun with it and try it, where’s it going to go?”
Her initial idea began as a database app that would help wedding planners organize everything for a couple’s big day. But her research into the cost of using a wedding planner prompted her instead to fill in the gap between people who wanted the help but didn’t think they could afford it.
Wedfuly connects couples with an online planner “who is with you throughout the whole process and can answer any question,” Creidenberg said. The company also provides a free concierge service that helps “sort out what specific vendors you should be using for your wedding.” It’s important to her that the planners and vendors Wedfuly uses be LGBTQ-friendly and open to nontraditional ideas.
The Kansas native is the company’s only full-time employee and relies on three contract workers and two interns. In the year since Wedfuly began, the company has worked with 135 couples. Creidenberg predicted nearly 100 more couples would connect with Wedfuly by February 2019.